ukraine ifo

Faculty of Transportation Sciences

ctu logo

  1. Home
  2. Current Students
  3. Courses
  4. Information about course: Communication and Promotion of Transport Projects

Communication and Promotion of Transport Projects

Course Code:
12Y1KP
Academic Degree:
bachelor
Study Programme:
Technology in Transportation and Telecommunications (B1041A040001)
semesterlanguagestudy field / specialization
4czech flagDOS Transportation Systems and Technology - B-DOS
4czech flagITS Intelligent Transport Systems - B-ITS
4czech flagLED Air Transport - B-LED
4czech flagLOG Logistics and Transport Processes Control - B-LOG
Form of Study:
full-time
Credits:
2
Number of Hours:
2 + 0 hours per week - in full-time study
Type of Course:
elective
Course Completion:
classified credit
Course Tutor:
 
Department of Transportation Systems (16112)
Supervising Department:
Department of Transportation Systems (16112)
Keywords:
Public Relations, communication strategies
Abstract:
Fundamentals of Public Relations and the power of public opinion. Work and tasks of PR department and press spokesperson. Communication with the media, the public on social networks and beyond. Communication strategy of transport projects. Systematic goodwill building. Crisis situations in communication and preparation for crisis communication. The influence of political marketing and political PR on transport projects. Lobbing.
Objectives:
Learning the basics of Public Relations and communication strategy.