marketing soft skills, marketing tools in transportation, social media, market segmentation in transportation, direct marketing, public relations, marketing plan
Abstract:
Development of strategic marketing plans. Implementation of marketing campaigns. Branding and brand promotion. Public relations – industry, business and vertical market. Website development, search engine optimization. Government relations and industry organization lobbying. Advertising and strategic sponsorships. Multimedia presentations and corporate videos. Direct marketing and related lead generation campaigns.
Objectives:
The aim of the course is to acquaint students with the marketing process, strategies, tools, market segmentation and social media used for transport industry promotion.