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Marketing in Transport

Course Code:
17MAGD
Academic Degree:
bachelor
Study Programme:
Technology in Transportation and Telecommunications (B1041A040001)
semesterlanguagestudy field / specialization
5czech flagLOG Logistics and Transport Processes Control - B-LOG
Form of Study:
full-time and part-time
Credits:
4
Number of Hours:
2 + 1 hours per week - in full-time study
12 hours per semester - in part-time study
Type of Course:
obligatory
Course Completion:
classified credit
Supervisor:
Ing. Petra SKOLILOVÁ, Ph.D.
Course Tutor:
 
roh  Lectures:
Ing. Petra Skolilová, Ph.D.
roh  Training Course:
Ing. Petra Skolilová, Ph.D.
roh  Part-time Study:
Ing. Alexandra Dvořáčková, Ph.D.
Ing. Petra Skolilová, Ph.D.
Supervising Department:
Department of Logistics and Management of Transport (16117)
Keywords:
marketing soft skills, marketing tools in transportation, social media, market segmentation in transportation, direct marketing, public relations, marketing plan
Abstract:
Development of strategic marketing plans. Implementation of marketing campaigns. Branding and brand promotion. Public relations – industry, business and vertical market. Website development, search engine optimization. Government relations and industry organization lobbying. Advertising and strategic sponsorships. Multimedia presentations and corporate videos. Direct marketing and related lead generation campaigns.
Objectives:
The aim of the course is to acquaint students with the marketing process, strategies, tools, market segmentation and social media used for transport industry promotion.