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Application of Marketing Tools in Transportation

Course Code:
17Y2AM
Academic Degree:
master
Study Programme:
Technology in Transportation and Telecommunications (N 3710)
semesterlanguagestudy field / specialization
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Transportation Systems and Technology (N1041A040003)
semesterlanguage
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Logistics and Transport Processes Control (N1041A040005)
semesterlanguage
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Form of Study:
full-time
Credits:
2
Number of Hours:
2 + 0 hours per week - in full-time study
Type of Course:
elective
Course Completion:
classified credit
Course Tutor:
 
roh  Lectures:
Ing. Alexandra Dvořáčková, Ph.D.
Ing. Petra Skolilová, Ph.D.
Supervising Department:
Department of Logistics and Management of Transport (16117)
Keywords:
marketing, marketing strategies, marketing mix, CRM, communication with customers, customer segmentation
Abstract:
Application of marketing principles in transport issues, marketing tools suitable for transport, case studies of the use of marketing in the sphere of public passenger transport.
Objectives:
Using case studies and the elaboration of variants to deepen the knowledge and skills of students in the field of marketing applications in enterprises as well as in public passenger transport operators.