Introduction to innovation, definition. Innovation strategy. Innovation life cycle and ecosystem, main sources and funding opportunities. Successful innovation project, KPIs, budget; co-financing, evaluation. Sprint method and its use. Innovative business model - main patterns and examples, design, strategy, processes and outlook (business plan and possibilities of use). Creating an innovation strategy. Customer and value map, design and testing.
Objectives:
The aim is to give students an overview of the types of innovations and their basic characteristics, especially in the areas of mobility and startups and the suitability of various innovations and projects within the given conditions. Students will get acquainted with their strategy, life cycle, financing, implementation, and startups principles.