čeština
Application of Marketing Tools in Transport Industry
- Course Code:
- 17AMAN
- Academic Degree:
- master
- Study Programme:
-
Logistics and Transport Processes Control (N1041A040005)
semester language 3 
- Form of Study:
- full-time
- Credits:
- 3
- Number of Hours:
-
2 + 0 hours per week - in full-time study
- Type of Course:
- obligatory
- Course Completion:
- classified credit
- Course Tutor:
Lectures:
- Ing. Petra Skolilová, Ph.D.
- Supervising Department:
- Department of Logistics and Management of Transport (16117)
- Keywords:
- marketing soft skills, marketing tools, social media, market segmentation, direct marketing, public relations, marketing plan
- Abstract:
- Strategic marketing plans. Implementation of marketing campaigns. Branding and brand promotion. Multimedia presentations. Direct marketing and related lead generation campaigns.
- Objectives:
- The aim of the course is an application of marketing tools and skills for the direct usage in transport industry.