čeština
Marketing in Transportation
- Course Code:
- 17W1MD
- Academic Degree:
- bachelor
- Study Programme:
-
Technology in Transportation and Telecommunications (B 3710)
semester language study field / specialization 5 
all study fields - Form of Study:
- part-time
- Credits:
- 4
- Number of Hours:
- 8 hours per semester - in part-time study
- Type of Course:
- elective
- Course Completion:
- classified credit
- Course Tutor:
Part-time Study:
- Ing. Alexandra Dvořáčková, Ph.D.
- Supervising Department:
- Department of Logistics and Management of Transport (16117)
- Keywords:
- marketing, marketing research, makro and micro world, markets, creation of market position, products, brands, packaging, services, product pricing, distribution channels, physical distribution, retail, wholesale, promotion, segmentation
- Abstract:
- General principles of marketing applied to transport issues, marketing tools suitable for transport as a service, specifics of public passenger transport and the resulting differences in the application of marketing.
- Objectives:
- To make students acquainted with the basic principles and tools of marketing, to approach the specifics of transport as services, to provide students with an overview of the marketing practices applicable to the freight and public passenger transport sectors.