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Marketing in Transportation

Course Code:
17Y1MD
Academic Degree:
bachelor
Study Programme:
Technology in Transportation and Telecommunications (B 3710)
semesterlanguagestudy field / specialization
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Form of Study:
full-time
Credits:
2
Number of Hours:
2 + 0 hours per week - in full-time study
Type of Course:
elective
Course Completion:
classified credit
Course Tutor:
 
roh  Lectures:
Ing. Alexandra Dvořáčková, Ph.D.
Supervising Department:
Department of Logistics and Management of Transport (16117)
Keywords:
marketing, marketing research, makro and micro world, markets, creation of market position, products, brands, packaging, services, product pricing, distribution channels, physical distribution, retail, wholesale, promotion, segmentation
Abstract:
General principles of marketing applied to transport issues, marketing tools suitable for transport as a service, specifics of public passenger transport and the resulting differences in the application of marketing.
Objectives:
To make students acquainted with the basic principles and tools of marketing, to approach the specifics of transport as services, to provide students with an overview of the marketing practices applicable to the freight and public passenger transport sectors.