čeština
Marketing of Air Transport
- Course Code:
- 21Y2MK
- Academic Degree:
- master
- Study Programme:
-
Transportation Systems and Technology (N1041A040003)
semester language 3 
Logistics and Transport Processes Control (N1041A040005)semester language 3 Air Traffic Control and Management (N1041A040010)semester language 3 - Form of Study:
- full-time
- Credits:
- 2
- Number of Hours:
-
2 + 0 hours per week - in full-time study
- Type of Course:
- elective
- Course Completion:
- classified credit
- Supervisor:
-
doc. Ing. Peter VITTEK, Ph.D.
- Course Tutor:
- Department of Air Transport (16121)
- Supervising Department:
- Department of Air Transport (16121)
- Keywords:
- market, segment, microenvironment, macroenvironment, marketing, marketing mix, marketing research, analysis, strategic and business planning, product life cycle, price, pricing considerations and approaches, pricing, pricing strategy
- Abstract:
- The content of the course "Marketing in air transport" is the management of activities and processes using available marketing tools and processes for analysis, strategy development and implementation of sales of goods and services in the aviation industry. In addition to the theoretical foundations of marketing, the lectures present systems of market, competition and product analysis, creation of marketing strategies and planning.
- Objectives:
- The aim of the course is to acquaint students with the issue of marketing as an important tool for managing the processes of selling goods and services in the aviation industry. Marketing is a complex of activities and processes.