Published:
2025, Vol. 52 (2025): Young Transportation Engineers Conference 2024, Praha, České vysoké učení technické v Praze), p. 100-108), ISBN 978-80-01-07445-9
Annotation:
This article examines the impact of illuminated advertising devices on road safety inurban environments. By measuring the light parameters of advertising displays and comparing themto public lighting, the study analyzes how the brightness and dynamic elements of these devicesaffect driver attention, reaction times, and overall ability to perceive traffic situations. The findingsindicate that high-brightness, dynamic advertising displays can significantly increase the risk of trafficaccidents, especially during nighttime driving. The study also highlights the insufficiency of currentlegislative regulations, which primarily focus on public lighting systems, and suggests that morecomprehensive guidelines should be established to address the specific characteristics of illuminatedadvertising devices. Two measurement methods were employed: horizontal illumination of roadwaysand a gradient luminance analysis, both of which provided insights into the disruptive influence of thesedevices on road safety. The article concludes by recommending specific legislative changes, improvedregulation of advertising installations, and the development of further research to better understand thelong-term effects of these devices on accident rates. By addressing these challenges, this research aims tocontribute to safer road environments and minimize the negative impact of illuminated advertisementson traffic flow and driver behavior.