Department of Smart Cities and Regions
Application of marketing principles in transport issues, marketing tools suitable for transport, case studies of the use of marketing in the sphere of public passenger transport.
Department of Smart Cities and Regions
Economy, marginal utility, marginal costs, function of supply and demand, market equilibrium, perfect competition and types of market arrangement. Transportation market, transport company, it´s environment, balance sheet, costs, revenue, profit and maximalization of profit. Business plan, taxation in transport.
Department of Smart Cities and Regions
Sources of financing of transport infrastructure, the role of public administration in the financing and realization of investment in transport, the investment project project cycle, subsidy programs and their rules, competition, effectiveness and efficiency of spending public funds, evaluation systems of public projects and programs.
Department of Smart Cities and Regions
Business project (customer, activities, output - quality, time, money), project surroundings, location of the project (area analysis, traffic flows, authorization procedure), organizational structure of the project , sources of financing, customer-supplier relations, feasibility studies, sensitivity and multi-criteria analysis, financial and value analysis, management of project changes.
Department of Smart Cities and Regions
Decision-making process; identifying exactly what the problem is; evaluating the issue; solving the issue; using multiple perspective analysis to make a decision; usual method of thinking.
Department of Smart Cities and Regions
Basic concepts of project management in the public sector, used procedures and standards of project management, organizational structure in project management in the public sector, project and pre-project preparation in transport and transport infrastructure and their specifics, feasibility study and CBA, project evaluation.