Department of Smart Cities and Regions
Strategic marketing plans. Implementation of marketing campaigns. Branding and brand promotion. Multimedia presentations. Direct marketing and related lead generation campaigns.
Department of Smart Cities and Regions
UMT history and development in Prague and other cities in the world. Building and operation of public tram, bus, and trolleybus networks. Underground building and operation. Other UMT types. UMT development in small towns. Particularities of investment and operation financing of individual UMT types. Historic and present models of UMT financing. Transport inspection and blind passengers. Tourism & UMT. UMT typology & choice of optimum financing.
Department of Smart Cities and Regions
Logistics airline passenger and cargo. Aircraft and airport terminals for passenger and cargo transport. Airlines in terms of logistics systems. Aerial transport process passengers and air cargo. Information systems in air transport. Global distribution systems.
Department of Smart Cities and Regions
Business project (customer, activities, output - quality, time, money), project surroundings, location of the project (area analysis, traffic flows, authorization procedure), organizational structure of the project , sources of financing, customer-supplier relations, feasibility studies, sensitivity and multi-criteria analysis, financial and value analysis, management of project changes.
Department of Smart Cities and Regions
Decision-making process; identifying exactly what the problem is; evaluating the issue; solving the issue; using multiple perspective analysis to make a decision; usual method of thinking.
Department of Smart Cities and Regions
Development of strategic marketing plans. Implementation of marketing campaigns. Branding and brand promotion. Public relations – industry, business and vertical market. Website development, search engine optimization. Government relations and industry organization lobbying. Advertising and strategic sponsorships. Multimedia presentations and corporate videos. Direct marketing and related lead generation campaigns.
Department of Smart Cities and Regions
Selected chapters from the 19. century history. Geopolitical situation in Europe explained on the examples of Great Britain, Germany and Austrian Empire. Rise of the United States, American Civil War, transatlantic transportation development. Imperial China: Late Qing dynasty. Selected chapters from the 20. century history: From Bellé Epoque to Cold War. Czechoslovak historical myths.