The course provides a comprehensive view of the commercial, operational and transportation activities of air transport companies. It focuses on the organizational structure of companies, various aspects of their strategy, economic and operational indicators. It introduces students in detail to operational processes and the essentials of transportation processes. It provides a basic view of the economic aspects of air transport.
The course provides a comprehensive view of the commercial, operational and transportation activities of air transport companies. It focuses on the organizational structure of companies, various aspects of their strategy, economic and operational indicators. It introduces students in detail to operational processes and the essentials of transportation processes. It provides a basic view of the economic aspects of air transport.
The content of the course "Marketing in air transport" is the management of activities and processes using available marketing tools and processes for analysis, strategy development and implementation of sales of goods and services in the aviation industry. In addition to the theoretical foundations of marketing, the lectures present systems of market, competition and product analysis, creation of marketing strategies and planning.
The course contains the most important and typical models on which the economics of air transport is based. It covers the principles of regulation, airline infrastructure models, market structure, analyses airline costs, and looks in detail at the low-cost and charter airline model. It also focuses on airline alliances, air cargo, airline strategies and the economic principles of safety and security.