The course is about ecology, sustainable development, ecological stability, environmental protection and environmental legislation. It also focuses on air traffic with respect to the environment, current issues, threats and solutions.
The course focuses on the fundamentals of economics, providing students with an understanding of accounting principles and role of financial statements. In the second part, the course builds on the general knowledge acquired and applies it to the environment of air transport economics. The basic principle is the Holloway model, which structures knowledge about demand, price and yield on the one hand, and supply, costs and expenses on the other.
The content of the subject "European Aviation Legislation" is the legal regulation of air operation, the system and structure of the national and European legal system, the legal effects of EU legal acts in the Czech national environment and their impact on national regulation with a focus on requirements and criteria of individual regulations on aviation transport and transportation.
The course contains a list of basic managerial tasks in aviation. The basic managerial tasks are quality assurance and operational safety, marketing operations, marketing context implementation, airline network management, fleet management and revenue management. The core disciplines also include project management, cost management and project resource planning and management.
The content of the course "Marketing in air transport" is the management of activities and processes using available marketing tools and processes for analysis, strategy development and implementation of sales of goods and services in the aviation industry. In addition to the theoretical foundations of marketing, the lectures present systems of market, competition and product analysis, creation of marketing strategies and planning.
The course includes an introduction to all the technologies that are currently important to aviation, such as new aircraft design concepts, new types of propulsion, and new types of aviation fuels. The course also covers new types of urban mobility, virtual reality systems, biomechanical analysis. ATM technologies are another component, and the course also looks at smart airports, the use of blockchain, and airport simulations.
The course contains the most important and typical models on which the economics of air transport is based. It covers the principles of regulation, airline infrastructure models, market structure, analyses airline costs, and looks in detail at the low-cost and charter airline model. It also focuses on airline alliances, air cargo, airline strategies and the economic principles of safety and security.